{"id":2114,"date":"2023-09-25T13:29:26","date_gmt":"2023-09-25T11:29:26","guid":{"rendered":"http:\/\/ideas4allinnovation.com\/?page_id=2114"},"modified":"2023-09-25T13:41:10","modified_gmt":"2023-09-25T11:41:10","slug":"alain-afflelou-case-study","status":"publish","type":"page","link":"https:\/\/ideas4allinnovation.com\/en\/clientes\/alain-afflelou-case-study\/","title":{"rendered":"Alain Afflelou Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2114\" class=\"elementor elementor-2114\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ed650f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"7ed650f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79de074\" data-id=\"79de074\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ab2d85 elementor-widget elementor-widget-image\" data-id=\"9ab2d85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"40\" src=\"https:\/\/ideas4allinnovation.com\/wp-content\/uploads\/2023\/09\/alain-afflelou-logo.jpg\" class=\"attachment-large size-large wp-image-2116\" alt=\"\" srcset=\"https:\/\/ideas4allinnovation.com\/wp-content\/uploads\/2023\/09\/alain-afflelou-logo.jpg 300w, https:\/\/ideas4allinnovation.com\/wp-content\/uploads\/2023\/09\/alain-afflelou-logo-18x2.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58dd0f elementor-widget elementor-widget-spacer\" data-id=\"a58dd0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b12656 elementor-widget elementor-widget-heading\" data-id=\"6b12656\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Alain Afflelou, un caso de \u00e9xito de \ncocreaci\u00f3n con clientes en el sector retail<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276fbb8 elementor-widget elementor-widget-heading\" data-id=\"276fbb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La comunidad \u2018ideas4afflelou\u2019 posiciona al grupo \u00f3ptico a la vanguardia de la cocreaci\u00f3n en el sector retail y de nuevas formas de relacionarse con sus clientes, mediante un canal a trav\u00e9s del que captar ideas e insights para innovar dentro de su mercado. Fruto de la escucha activa de sus clientes, la marca ha implementado nuevas ideas de negocio como un servicio en tienda de customizaci\u00f3n de gafas o unas lentes con monturas intercambiables. Adem\u00e1s, \u2018ideas4afflelou\u2019 es un canal mediante el que acercarse a targets de consumidores estrat\u00e9gicos, como son los millenials. Esta apuesta por abrir la marca al gran p\u00fablico tambi\u00e9n impacta sobre la captaci\u00f3n de nuevos consumidores y la fidelizaci\u00f3n de los ya existentes.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a2811a\" data-id=\"5a2811a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dbc316 elementor-widget elementor-widget-shortcode\" data-id=\"3dbc316\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"wpcf7 no-js\" id=\"wpcf7-f878-o1\" lang=\"es-ES\" dir=\"ltr\">\n<div class=\"screen-reader-response\">\n<p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul>\n<\/div>\n<form 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value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b609f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b609f92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2bfadc\" data-id=\"a2bfadc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b114f99 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img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3087efa4\" data-id=\"3087efa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-467d2fae elementor-widget elementor-widget-heading\" data-id=\"467d2fae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un \u2018supero\u00eddo\u2019 orientado a las necesidades del cliente<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5106c404 elementor-widget elementor-widget-text-editor\" data-id=\"5106c404\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Con<em>\u00a0\u2018ideas4afflelou\u2019<\/em>\u00a0Alain Afflelou se abre a escuchar a los consumidores y a captar a gran escala ideas\u00a0con las que innovar, a trav\u00e9s de\u00a0<em>insights<\/em>\u00a0que han sido previamente contrastados y reflejan las \u00faltimas tendencias del mercado. \u00abHacer uso de la inteligencia colaborativa nos aporta informaci\u00f3n de gran valor de y para los consumidores\u00bb, resume\u00a0<strong>Eva Ivars<\/strong>, Directora General de Alain Afflelou, quien tambi\u00e9n destaca el valor de la comunidad dentro del\u00a0<em>engagement<\/em>\u00a0y el\u00a0<em>loop<\/em>\u00a0de fidelidad de los consumidores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alain Afflelou, un caso de \u00e9xito de cocreaci\u00f3n con clientes en el sector retail La comunidad \u2018ideas4afflelou\u2019 posiciona al grupo \u00f3ptico a la vanguardia de la cocreaci\u00f3n en el sector retail y de nuevas formas de relacionarse con sus clientes, mediante un canal a trav\u00e9s del que captar ideas e insights para innovar dentro de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":165,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2114","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/pages\/2114"}],"collection":[{"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/comments?post=2114"}],"version-history":[{"count":7,"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/pages\/2114\/revisions"}],"predecessor-version":[{"id":2131,"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/pages\/2114\/revisions\/2131"}],"up":[{"embeddable":true,"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/pages\/165"}],"wp:attachment":[{"href":"https:\/\/ideas4allinnovation.com\/en\/wp-json\/wp\/v2\/media?parent=2114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}